This is the game cover for Resident Evil 6. The game is created by Capcom who are arguably the biggest horror game company in the current market. The target audience for Resident Evil 6 is Male 18-24 year olds. The layout of the cover shows a zombies hand in the foreground, this shows that the game will be of the horror genre. Zombies are also very common in the horror games and are regularly used in the most well known horror games. People are represented on the cover as being confident and fearless. The choice of image tells us that the game will involve zombies, gore and violence. The genre of the game is reflected in the image as it shows a deformed hand which is a connotation of horror games. Dead people are generally not something you see in anything other than the horror genre. The designers have tried to make the cover look appealing to an audience by creating a sense of mystery with the deformed hand in the foreground, this will attract the audience because it would intrigue them to find out what it is. The cover follows the same layout as the other games which shows the audience that it will be the same type as game as the previous ones. The cover sticks to the codes and conventions of a horror cover as it used dark colours to connote mystery and the theme of death. The main character in a shadow hints that the character must make tough decisions that could be seen as dark. This is usually happens in horror/zombie tv shows, such as The Walking Dead and 28 Weeks Later. The cover aims to scare the audience and reinforce their fears, such as the fear of the unknown. The psychographic audience for the game would be people who are particularly interested in the Resident Evil series or people interested in horror games.
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