Research into existing media products
The codes and conventions of most video game covers are very similar. Examples of big video game companies include EA, Rockstar and Infinity Ward. All of these companies all create their video game covers with the stereotypes of their target audience in mind. Rockstar are the most obvious in their advertisements for the series Grand Theft Auto. Rockstar play on the interests of their target audience when creating their games and have created one of the most successful video game series of all time, this is shown as within 24 hours of it's release, it had made over $800 million. Another company famous for producing horror games is Capcom. Capcom produced Resident Evil which is one of the most well known games in that genre of all time. The Resident Evil adheres to the codes and conventions of a horror film as they usually have the same target audience.
No comments:
Post a Comment